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Are You Resistant to Building an Author Platform?
No matter where or when I speak about building an author platform, inevitably someone–or more than one person–begins to whine and complain. “Writers should just be allowed to write. Publishers should...
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How to Find and Attract an Agent and Publisher
Any aspiring author who has ever wanted to become a traditionally published author asks two important questions: How do I find a literary agent and how do I attract a literary agent and publisher to my...
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Do You Have to Change to Inspire Readers to Change?
I’m the type of nonfiction writer with a mission. Maybe you feel the same way. I don’t simply write for my own sake. I write to fulfill my mission: to author change. I want to help my readers create...
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Chuck Sambuchino on Why and How to Build a Writer Platform
I remember the first time I heard the word “platform.” An agent had taken the time to call me in response to my book proposal—a good sign. Indeed, she loved the idea, my writing, and the proposal. Then...
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Content Sharing Strategy Builds Platform and Sells Books
Do you struggle with the idea of building author platform on social networks? Does creating personal relationships on Twitter and Facebook—in cyberspace—seem too time consuming and “unreal”—maybe even...
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Do You Really Need 4 Million Followers to Succeed as an Author?
Last week I wrote about Guy Kawasaki’s NPR attitude toward platform building. I offered it up as a platform-building option: Share tons of great information 365 days per year so you can increase your...
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Why Nonfiction Writers Still Must Build Platform to Succeed as Authors
Recently the discussion about when and if writers should focus on building author platform heated up again. I say “again,” because it’s not a new discussion. This time it was fueled by a post published...
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4 Things You Need Before You Publish Your Book
Copyright Wavebreak Media Ltd|123RF.comYou’ve got a book idea. Maybe you’ve even written a manuscript. You’re ready to move forward and publish your book, because you’re eager to get to the end goal:...
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Blog Your Book to Build Author Platform
Copyright Scott Maxwell|Fotolia.comWhen I advise aspiring authors to become bloggers, they usually ignore me. They don’t want to begin a promotional activity that takes time away from writing their...
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The Best Ways to Market Your Book in 2015
This post is part of the Write Nonfiction in November Challenge (WINFIN), also known as National Nonfiction Writing Month (NaNonFiWriMo). To find out more or participate, click here. Photo courtesy of...
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6 Ways to Build a Mailing List with an Ebook
Nothing matches the power of a large mailing list when it comes to marketing your books, products or services. That’s why it behooves aspiring and published nonfiction authors to focus time and energy...
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What Authors Need To Know About Marketing On Instagram
Writers work with words. That’s why too many shy away from promoting their nonfiction books or building an author platform on image-heavy social media sites, like Instagram. That’s a mistake since...
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